I Killed My Ebook Draft

On Wednesday, I killed my new ebook draft (15K words).

I started over instead of finally completing and publishing it.

Why? I didn’t like what I had put together:

→ I wanted to include too many things
→ (Incl. things I’d read about elsewhere)
→ That made it heavy-handed & bloated

If nobody finishes it, let alone enjoys it, what's the point?

In the evening, I read a biography of Larry Ellison and how
Oracle was started because of a famous white paper.

Bingo!

A white paper is much shorter––yet still effective.
(Satoshi Nakamoto’s paper on Bitcoin had 9 pages.)

My goal is not to be a wannabe author who mimics some of the
authors he likes reading, like Robert Greene or Morgan Housel.

I want people to think differently about selling and then apply it.

Since then, I’ve almost completed my new draft––because much
of the thinking work was already done. I’m very pleased:

→ Only one-third of the words
→ Less studied, more original examples
→ A lot lighter, much better reading flow

Sunk cost fallacy is a real thing in (content) creation––but also
in sales. So we rather deliver worse quality to do less work.

And yet we expect the same outcomes? Doesn’t work, sorry.

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