More Technical Resources, More Revenue

A procurement prospect thought we were already a 30-person company—after he saw a demo. That’s the result if everyone but one (me) has a tech background.

More than half of tech startups are founded by folks with technical backgrounds. But over time, that focus often gets diluted.

(Elon talked about this when he took over Twitter, and I’ve seen it myself.)

It’s a shame because a successful startup always ties back to a product that actually works and delivers on promises.

The more resources you pour into product teams, the more you power a flywheel:

✅ Demo-to-pilot conversion
✅ Pilot-to-subscription conversion
✅ Upsells (NRR) and warm referrals

The alternative is a slippery slope:

❌ Projects fail, your reputation suffers
❌ “Creating a Jira ticket” loses meaning
❌ Good people get frustrated and leave

I’ve seen the fallout when companies under-invest in technical resources, so this became a key topic when Ferid and I first talked about me joining Floada.

The good news is, having seen the same issues himself, we’re fully aligned—not just in words but in how the team actively addresses what we discuss with (potential) customers.

It might seem unusual for a sales leader to prioritize technical resources above all else, but the stronger and more reliable the product, the better the chances of hitting revenue goals.