Sales Events Are A Waste Of Resources

95% of sales events are a waste of resources.

Instead, host your own. Much cheaper and more effective.

(Talking 100% from my own experience, as always)

1. Target the execs of your top accounts

2. Pick a prestigious venue (e.g. nice restaurant)

3. Use an industry-relevant speaker as an anker

These invites will have a high response rate:

1. Execs won’t be on floor of mass events

2. They want to be in intimate environments

3. Being amongst peers: networking, inspiration 

What is key: have your own top execs as hosts!

Those are the ingredients for an events with REAL

opportunities and deals that came through the top.

Bonus tip: Plan and invite AT LEAST 6-8 weeks in

advance. Otherwise nobody will have time for you. 

Ever held an event like this?