The One KPI I Look For In Coffee Chats

(Had more of them recently again)

Did I learn something new or not?

Sounds trivial? 

That is how I also approach each book that I read (one thing is enough), podcasts I listen to or any other undertaking. 

If the answer is yes, that’s 25-30 minutes well spent.

Yes, the bigger value might well be in direct business or referrals. 

However, realistically, that often doesn’t happen immediately.

Learning something new––in my case it’s often other people's experiences in my area or on my positioning––is immediate. 

With that, the bar for these coffee chats is much lower. 

I still don’t do them daily anymore, but now and then they prove to be a valuable time investment.

Only now, with less pressure.