What Is Fractional Selling?

“Fractional is the new consulting.” 

–– philip horváth, Germany’s leading culture consultant.

Though the idea has been around since the early 2000s, it’s really become a thing in recent years, and even months it feels.

The benefit for companies is that they can access high-level expertise without the cost of an FTE, let alone the paperwork.

It’s especially common for early-stage startups (my sweet spot).

The big difference from typical consulting work: you don’t just give strategic advice, but also help to action it afterward.

That’s where companies lack time, manpower, and expertise.

Especially in my stage (Seed), it’s also a lot of business development, not just selling, meaning that the outcome is:

Not only deals, but feedback from the market, learnings on messaging, and deal management (becomes a sales process).

In short, twice the value, so don't sell yourself short.

Have you ever looked into this model?