What’s Your Big Hairy Audacious Goal?

(So we can work backwards together)

Big Hairy Audacious Goals (BHAGs) are long-term, ambitious goals that can seem impossible but drive organizations toward significant achievements. 

Famous examples:

🖥️ Microsoft: "A computer on every desk and in every home."

🌐 Google: "Organize the world's information and make it universally accessible and useful."

🚀 SpaceX: "Enable human life on Mars."

🛒 Amazon: "To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online."

👟 Nike: "Crush Adidas."

⚡ Tesla: "Accelerate the world's transition to sustainable energy."

🍏 Apple: "To make a contribution to the world by making tools for the mind that advance humankind."

Which is your favorite?