Early-Stage Founders Do This Well In Cold Outreach

(I realized this when I started working with a new founder)

They’re actually authentic in their messages:

→ They admit sales is new to them
→ They don’t have to fake industry knowledge
→ They have a true desire to get product feedback

With that, it’s easy to disarm even senior executives.

(Even if the message is too long, it’s pleasant to read.)

That should also be a lesson to trained sellers––and an encouragement for early-stage founders, who are often anxious to approach someone cold.

Most execs are used to receiving messages from trained sellers who’ve been through countless hours of product enablement and objection handling.

What they forget––and that is why I wrote my latest ebook on this topic––is that they must still appeal to the human side of buyers.

An axe needs its edge to split the wood, right?