Email Is Not My #1 Outreach Channel Anymore

Email was my way to dominate outreach – not anymore.

2024 has changed a lot.

AI tools for mass campaigns.

Spam filters by Google/Yahoo.

For years, I had a big mouth on cold emailing.

Rightfully so: I had the best #’s in all companies.

Managers asked me to do give trainings, 60%+

of my opportunities and deals came that way.

This year, I’m seeing fewer results – while my 

ability to write cold emails has only gotten better.

Where do many of my opps (for clients) come from 

these days? Mostly network + LinkedIn content.

✅ Network, because I’ve maintained relationships 

with a long-game mindset and get intros via WhatsApp.

✅ LinkedIn content because it warms people up to

who I am, how I think, and what style they can expect.

What does it mean for you if you're in similar shoes?

1. Source your existing network for intros

 ↳ LinkedIn makes it easier than ever before

2. Keep building a network even with lost opps

 ↳ Won’t help you today? No, but in 1,5,10 years

3. Put yourself out there. “Everyone is saying this?”

↳ There’s a reason. “The 2nd best time to plant a tree?”

… is now. 

P.S. Should you stop improving your email game – and

not get my free ebook on effective Email Design?

No, because the CRAFT of writing, incl. the logic & mindset

behind it, is more crucial and applicable than ever before. 

You still have to write referrals, follow-ups, business cases

and POSTS. That takes the mindset of an Email Designer.