Nobody Cares About Your Company (Sorry)

Founders, nobody cares about your company (sorry).

That’s why you should kill that slide in your deck.

That slide has become a common opener in info/call decks:

– Year founded

– # of Employees

– Money raised (investors)

– Client logos (often pilots) 💀

– “Geo” locations  (often 1 person) 🤡

Let me tell you from hundreds of calls: Nobody cares.

Most companies know that you have to fake a lot.

So they will naturally assume half is not true.

Plus:

It’s not impacting what they care about: can your product or

service solve or improve the problems I currently have? 

Donald Miller wrote a great book about this: “Story Brand”.

He transferred Joseph Campbell’s famous “hero journey”.

It’s a concept you’ll find in most movies: a hero faces

a challenge. They set out and meet a mentor to help them.

In the end, they succeed (“happy end”) or fail. 

You are NOT the hero. The buyer is. Or in plain Star Wars

terms: you’re Yoda/Obi-Wan, they’re Luke.

This also goes for all your other slides and positioning. 

Now be honest, do you always know your role? 😉

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