Personal Update: I’ll Be Joining Floada As Co-Founder & Head of Sales

Did I have that on my bingo card when I was applying for a nomad visa in Brazil this spring?

Nope.

But as my boy Johnny Lennon nicely put it: “Life is what happens to you while you’re busy making other plans.”

(I’ll explain why I’m transitioning from solopreneur to entrepreneur in a separate post.)

Ferid, Floada’s CEO, and I started talking in June and hit it off quickly.

Still, I’ve learned to treat any new opportunity like a slot machine:

One coin in, then wait to see what happens before you put in another.

Before considering his offer to join them more seriously, I did my own DD:

1️⃣ I spoke to some old procurement contacts, who all confirmed that Floada’s key value proposition—turning unstructured contract data into action and insights—is a huge (and expensive) pain point for companies with large supply chains.

2️⃣ When I applied these insights in some outreach, I got strong traction with procurement execs (Heads, Directors, VPs, C-Level) at big companies. This isn’t common, especially during summer.

3️⃣ Then I called some startup friends (founders, investors).

They confirmed it’s legit: a huge market just starting to transform and a team with 15 years in the space (their first startup was acquired by DocuSign for $XXXM, the world’s leading agreements player, then they became part of the foundational AI team).

4️⃣ Finally, I flew to Sweden for a workshop with the whole team. Like with Ferid, we hit it off right away, including our approach to building this company.

Last week, we completed all the paperwork.

What mattered just as much to me was that Ferid has kept his word on everything we’ve discussed:

✅ A fair and transparent shareholder agreement negotiation
✅ Being highly available for all sales-related activities as I learn the ropes
✅ Trusting me with high autonomy while also openly challenging my ideas

With all that excitement, here’s another truth:

90% of startups fail; 70% don’t make it past years two to five.

At the same time, I’ve reached a point where leads for my solopreneur offering are coming in, despite barely posting recently as I’ve been focused on selling.

So why still do it?

The opportunity and learning curve are too big to say No to—even if it doesn’t work out.

That said, we intend to succeed!

So, if you're a procurement executive or can make an introduction, feel free to reach out!

We’ll need and appreciate any support we can get! 🙏