Win Sales Territories Like A Political Campaign
(You don’t need to win all states to succeed) 👇
I was trained by a former US campaign manager.
Here’s how they strategize:
1️⃣ Research and Data Analysis:
↳ Understand key voter demographics/segments
↳ Conduct + analyze polls, identify strengths/weaknesses
↳ Study opponents’ strategies, strengths, and vulnerabilities
2️⃣ Strategic Planning:
↳ Set voter turnout targets and fundraising goals
↳ Identify states/regions w/ high winning potential
↳ Allocate time, money, and personnel to critical areas
3️⃣ Building a Team:
↳ Recruit experienced professionals for key roles
↳ Mobilize volunteers for canvassing and phone banking
↳ Establish clear roles and responsibilities within the team
4️⃣ Voter Outreach and Engagement:
↳ Focus efforts on supportive demographics
↳ Organize door-to-door and phone outreach
↳ Host events to engage with voters directly
5️⃣ Media and Communications:
↳ Develop and run ads on TV, radio, print, social media
↳ Engaging content (campaign message/achievements
↳ Positive relationships with press for favorable coverage
6️⃣ Partnerships and Leverage:
↳ Gain support from prominent figures and institutions
↳ Engage with community organizations to broaden reach
↳ Collaborate with key stakeholders and influential groups
7️⃣ GOTV (Get Out The Vote):
↳ Encourage and facilitate early voting where possible
↳ Ensure strong presence on election day for max turnout
↳ Track and adapt strategies based on real-time feedback
See the many similarities?
Then you might also enjoy my favorite sales book for the strategic perspective (not for 1:1 selling): “The Selling of the President” by Joe McGinniss. It helped me launch two pods in Germany.
McGinniss documented the entire campaign of Richard Nixon in 1968 (after the Humphrey campaign turned him down): how they crafted Nixon's image and used media to influence public perception.
(No worries, you can enjoy this even if you’re not a Republican, because politics work no differently on the other side 😉)
Time for a landslide!
