Why Your Follow-Ups Fail

You're not meeting your prospects where they are.

The mindset that most sellers have for follow-ups:

Prospect (a) didn’t read it or (b) needs more info.

Hence, I’ll send them the same info or even more.

What’s often the reality, though:

– There’s a project deadline

– They’re on the road for an event 

– They’re getting ready for vacation

In short, they don’t have time for what you offer.

Even if it’s the best innovation since sliced bread.

A much more effective way––even in times of AI:

– Anticipate the above scenarios 

– Verify through other sources if you have

– Then don’t be afraid to label and take their lead

Now you’re talking to the person behind the persona.

Most buyers have a sweet spot for that and will reply.

Even if the answer is not positive, it’ll be real information.

That’ll give you real amo to come up with new strategies.

P.S. This is true for both cold and ongoing conversations!