Crossing The “Chasm”
I help Seed founders cross the “Chasm”.
But first, we must win over “Innovators” and “Visionaries”.
The difference between them:
Innovators (Techies):
→ Appreciate technology for its own sake
→ Will tolerate flawed, unfinished products to be first
→ Want most capable person (founder) to be involved
Visionaries (Early Adopters):
→ See the big picture + potential transformations
→ Demand breakthroughs, not just improvements
→ Willing to back new tech w/ investment & support
Having sold multiple early-stage products, I’ve seen many buyers fall somewhere in between the two.
How can we determine someone's position on that scale?
→ Survey their tech adoption history
→ Assess their response to new trends
→ Evaluate their investment readiness
As soon as we have traction with them and matured our product/approach, it’s easier to attract the “Early Majority”.