Crossing The “Chasm”

I help Seed founders cross the “Chasm”.

But first, we must win over “Innovators” and “Visionaries”.

The difference between them:

Innovators (Techies):

→ Appreciate technology for its own sake

→ Will tolerate flawed, unfinished products to be first

→ Want most capable person (founder) to be involved

Visionaries (Early Adopters):

→ See the big picture + potential transformations

→ Demand breakthroughs, not just improvements

→ Willing to back new tech w/ investment & support

Having sold multiple early-stage products, I’ve seen many buyers fall somewhere in between the two.

How can we determine someone's position on that scale?

→ Survey their tech adoption history 

→ Assess their response to new trends 

→ Evaluate their investment readiness

As soon as we have traction with them and matured our product/approach, it’s easier to attract the “Early Majority”.

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Sellers And Founders Only Feel One Emotion

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I Shape Sales Cultures