How I Wrote My Ebook In 7 Steps

(Since many asked––also why I wrote it)

Last week, I dropped my new ebook, “Winning Buyers as Humans: A Short Guide to Trust, Insights, and Leverage”.

The reception was positive––also here on LinkedIn. But many also asked me about the process.

Here’s how:

1️⃣ Pitch your core idea to a few people. That'll give you an idea if there's an appetite for the topic and what people truly care about. (I even got to test it on a few podcasts.)

2️⃣ “Download”: Write out everything that comes to your mind. Don't worry about structure or format. You definitely don’t have to do this in one run. Sometimes it can be a weekend, sometimes 1-3 weeks.

3️⃣ “Marinate”: Stephen King suggests finishing your first draft and then abandoning it. Work on other projects. When you return, review it with fresh ideas and new input. For me, a lot of ideation happens in the gym or sauna.

4️⃣ Twofold: first, polish the structure to further narrow down your idea. Then, integrate the extra points from your notes. Slowly but surely, your ebook takes shape.

5️⃣ The first cleaning: check grammar, spelling, and cohesion. New ideas may still come up. Then share with a select few who "get it" (have enough context or industry knowledge) but will still challenge you. People who just call out typos don’t help.

6️⃣ Incorporate feedback, restructuring, or deleting blocks. The goal is to get your text as complete as possible before design, but still leave room for changes.

7️⃣ Design: Canva is just €20/month with plenty of templates. I mixed a few and added my CI colors (orange, hex #F56239, inspired by my Casio watch).

Why did I write another ebook?

✅ Organizing my selling style by writing it out helps identify gaps, improve, and articulate it clearly on social media, to clients, or on podcasts. This way, I don’t have to memorize everything but can create a cheat sheet for myself.

✅ Of course, the goal was to get new followers, connections, newsletter subscribers, and clients. However, many ignore the importance of also addressing the existing network. Referrals and vouching are the strongest sales channels. The goal should always be to address both.

✅ Producing something externalizes your inner self. It provides a sense of achievement and documents that you existed. This is a deep human desire we all share.

Many of the results won’t be immediate—some I won't even be able to attribute directly to the ebook. But so far, I'm pleased.

Content is a key pillar of early-stage selling. Though I don’t offer that service myself (my brother Marvin does), I advise each founder I talk to to double down on it.