(Even at an early stage)

(Why founders must do outbound sales)

(... and when a deal finally closes)

(This is a hill I will die on)

(Had more of them recently again)

(Spoiler: they don’t care about your story)

(So we can work backwards together)

(many don't want to sell at all)

(It’s the spectrum that matters)

(Have you heard of Parkinson’s Law before?)

(Have you ever lost a deal like that?)

(Though they’re scared & not sure how)

(Only 10-20% start big tech brands)

(But you’re too scared to go deeper)

(I realized this when I started working with a new founder)

(In the end, we were way too soon––but what a ride!)

Dealing with procurement isn't as scary as you think 🤫 (The lead buyer of my first 7-figure deal became a friend)